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Developments in the US Sustainable Fund Marketplace-What the Future May Bring

Sustainable funds have increased in recent years, but many are left to wonder, and be skeptical about them as far as how long they will last or how worthy they are of investing in. The more popular an investment is the more traction it will have, and may seem like a positive move to make, but if this is just indeed a fad, then the popularity will wear off at some point. This doesn’t seem to be the case though, since so many start ups are happening with this very idea in mind, it appears it may be here to stay.

Key Takeaways:

  • Interest in sustainable investing is high among millennials and females, but lower among older investors.
  • The true test of the staying power of sustainable investments is whether they can withstand fluctuating market cycles.
  • Fund managers in the sustainable space may eventually be judged by their stances on political, environmental and social justice issues.

“The strength of fund investor and industry interests in sustainable investing is encouraging, but the unevenness of some of these developments should not be ignored.”

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